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Most Common SEO Mistakes Real Estate Investors Make

ByDamon Flowers

Effective SEO for real estate investing businesses propels you to the top of search results, making you the go-to solution for sellers in your target areas. 

This translates to a steady stream of motivated seller leads, fueling the growth of your real estate investment business. 

SEO as a real estate investment marketing strategy can pay rich dividends in the long run.

But, not all SEO tactics yield fruitful results.

This blog cuts through the confusion to equip you with the knowledge to avoid costly SEO mistakes most real estate investors make. 

Steer clear of purchasing backlinks, hoping it will improve your real estate investment website’s off-page SEO. Yes, it might seem like a shortcut to boost your SEO ranking, but Google frowns upon this practice. 

Purchasing backlinks in bulk can harm your website’s credibility and trustworthiness.

Instead of taking shortcuts, focus on creating quality content that naturally attracts links from reputable websites.

You can also contribute quality guest posts to other, high-authority websites in exchange for do-follow backlinks. For link diversity, you can even acquire no-follow backlinks from reputed websites. 

Build a strong backlink profile through genuine relationships and valuable content over time. This way, you will not only improve your real estate investor website’s SEO ranking but also position it as an authoritative voice in the market.

2. Not Publishing Any Blogs

A website without fresh, informative content is unlikely to rank well in search results. 

Regularly publishing high-quality blog posts that target relevant keywords demonstrates your expertise to potential clients and search engines alike. Blogs let you create internal links to other pages on your site, which is great for SEO.

Consider creating blog content that addresses common questions sellers might have. Include local keywords in your blog titles and content to attract local sellers or other investors like cash buyers, wholesalers, or house flippers.

3. Not Adding a CTA or Adding Too Many CTAs

Not having a clear call-to-action (CTA) on your real estate investment website can hurt your chances of turning visitors into clients. 

CTAs tell people what to do next. 

  • No CTA: Visitors might leave without taking any action. 
  • Unclear CTA: People may not know where to click or what to do next.
  • Too many CTAs: Visitors might get stuck trying to decide what to do or just leave.

4. Duplicate Content from other Real Estate Investors

Copying content from other websites, even slightly rephrased, is a major SEO faux pas. 

Search engines may not penalize websites with duplicate content.

However, such websites do not rank well in the SERPs (search engine results pages). 

Therefore, you should focus on publishing unique, informative content that – 

  • Informs about the services you provide
  • Showcases your specific knowledge and experience as a real estate investor
  • Speaks directly to your target audience

5. Not Optimizing Your Google Business Profile

This listing is often the first thing potential clients see when they search for real estate investors in your area.

Therefore, you make sure all the details on your Google My Business (GMB) profile or Google Business Profile (GBP) are accurate. 

Optimizing your GBP profile is a must for successful SEO for real estate investing websites.

Add engaging photos, and encourage reviews. Ask happy clients for reviews and respond promptly to any feedback you receive.

Fill out every section of your listing with information like your business hours, phone number, website URL, and a captivating business description.

Your Google Business Profile can significantly boost your local search rankings and attract more eyeballs. 

6. Lack of Local SEO Content on Real Estate Investor Website

Local SEO for real estate investors goes beyond just optimizing your GMB listing. Your website content should also target local keywords.

When you use local keywords, your website pops up more often in local searches. 

For example, instead of simply targeting the keyword “sell my house fast,” use location-specific keywords like “Austin cash for houses” when you are creating landing pages on a website for wholesaling real estate.

This increases your chances of showing up in search results for motivated sellers in your target area. 

Local content helps you connect with individuals searching for real estate cash buyers, wholesalers, or flippers in specific areas. So, consider creating location-specific landing pages and optimizing your content with local keywords to improve your local search visibility.

You can use tools like SEMRush, Moz, Ahrefs, etc., to find relevant local keywords. 

7. Ignoring Google Analytics and Google Search Console Data

Neglecting Google Analytics and Google Search Console data can hold back your real estate investor website’s growth. 

These tools provide valuable insights into your website’s traffic, user behavior, and search performance. 

You can analyze the data to identify which keywords are driving website traffic, which pages are most popular with visitors, and what areas of your website need improvement

Regular analysis helps spot areas for improvement, track SEO effectiveness, and make smart decisions for better online visibility. 

8. Not Enough Unique Landing Pages

Having a variety of unique landing pages on your real estate investor website is key.

Each page can focus on specific areas, like different neighborhoods or property types. This tailored approach helps visitors find what they’re looking for easily.

Without enough landing pages, you miss out on reaching a wider audience and showing up in diverse search results.

With specific pages, you boost your site’s SEO, draw in more organic traffic, and enhance the user experience. It also showcases your expertise in various real estate markets, building trust with potential investors.

Make sure to invest time in crafting different landing pages to attract and convert leads effectively.

9. Focusing on Highly Competitive Keywords 

Many real estate investors make the mistake of targeting highly competitive keywords that are difficult to rank for.

New real estate investor websites should instead focus on niche, local keywords with less competition. 

Your web pages can rank better on Google if you target long-tail keywords and niche phrases related to your specific market or niche. 

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