More than 90% of online experiences begin with a search engine. So, the importance of search engine optimization (SEO) for real estate investors cannot be overstated.
To stand out from the competition, real estate investors need to have a strong online presence. Local SEO is the key to that.
It helps you rank higher in search engine results pages (SERPs) for searches conducted within a town, city, or state.
For example, if someone searches for “cash home buyers in Texas,” local SEO will help ensure that a Texas real estate investor’s listings, blogs, or landing pages appear at the top of the SERPs.
Experienced real estate investors rely heavily on marketing to generate leads, and local SEO is often a key component of their strategy. It offers several unique benefits, including:
1. Build Real Estate Brand Authority with Local SEO
Local SEO involves cultivating domain authority by creating informative and engaging content on your website and building backlinks from local businesses, city news portals, chambers of commerce, and neighborhood websites.
This not only boosts your visibility in local search results but also increases your brand authority.
When your target audience—motivated sellers or cash buyers—keeps seeing your name in search results, they will naturally have a higher brand recall.
2. Find Motivated Sellers
Investors work hard to find motivated sellers keen to sell their properties below market value.
These sellers may be relocating, facing foreclosure, filing bankruptcy, going through a divorce, or simply looking to get rid of a property in poor condition.
Real estate investors are eager to find these houses, but average homebuyers are not. Local SEO can help property investors get found on Google when sellers enter search queries with local features, such as:
- Sell my house fast in [City]
- Sell my inherited house in [City]
- Sell my [City] house for cash
When done right, SEO can connect investors with motivated sellers.
3. Generate Qualified Leads
Local SEO can help you capture the intent of the searcher and provide them with the information they need to make a decision.
For example, you can generate more qualified leads when your REI website is fine-tuned for commercial-intent (e.g., cash house buyer near me) or transactional-intent (e.g., sell vacant property fast in [City]) keywords.
Qualified leads can further improve your conversion rates.
4. High-ROI, Long-Term Investment
Once your website ranks in the top 10 of SERPs, your real estate business will automatically be perceived as reputable.
When your website dominates the SERPs, say, for a location-specific keyword like “investment properties in [city]” or “wholesale real estate in [state],” it will give the impression that you are an established name in the market.
Thought leadership in content creation and SEO can reduce your cost per lead from search engine traffic over time.
Your ROI from local SEO will continue to rise as your website attracts more organic traffic.
5. Local SEO is an Investment, Not a Cost
Come to think of it…with PPC ads, you pay for every visitor to your website. And, when you stop paying, your traffic stops too, like immediately.
But with local SEO, you can nurture a steady stream of organic traffic, which will help you establish your personal brand or real estate investing business in your local market for months and years to come.
Local SEO is an investment that pays for itself over time.
How to Get Started with SEO for Real Estate Investors
Large-scale investors have the resources to hire dedicated vendors for SEO and other digital marketing services. Individual investors, on the other hand, often struggle to know which technology or service to use and how to implement it.
Local SEO is often a low priority for individual real estate investors. But it can help you gain a competitive advantage in your local market.
Investors who use cutting-edge real estate SaaS solutions like REIgrow for lead generation & digital marketing can get started with local SEO for their brand, listing, or project immediately.
REIgrow’s sleek drag-and-drop system allows you to create new websites, set up surveys, create opt-in forms, publish content, follow real estate SEO best practices, and set up sales funnels for your leads with great ease.
REIgrow enables real estate investors to create as many websites as they need without having to pay more in hosting fees.
In the absence of such a system, you’d have to work with multiple vendors for everything from communications & technology to lead generation & marketing.
Lastly, keep in mind that SEO takes time to show tangible results. It is a slow burn, but definitely worth the investment.